Sony Electronics Inc. is one of the biggest subsidiaries of Sony Corporation of America, due to its role as US Sony based electronics and entertainment involvement. The Sony Electronics headquarters is based in San Diego, CA.(Sony Outline of Operation, 2008) In Europe, Sony's consumer electronics products and services are marketed through 19 sales subsidiaries including Sony United Kingdom Limited, Sony Deutschland G.m.b.H., and Sony France S.A. Sales of professional electronics products, electronic components, and services are made through several divisions, differentiated by product, covering all of Europe.

Sony is engaged in the development, design, manufacture, and sale of various kinds of electronic equipment, instruments, and devices for consumer and professional markets in the "Electronics" business.(Deloitte, 2008)

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